Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi.
Rifle and I discuss how COVID is influencing consumer behavior, and how both CPG and restaurant brands should adapt.
In this episode, you’ll hear: