Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds is an interview series with restaurant marketing experts, the best in CPG marketing, and entrepreneurs in the food and beverage industry. In this weekly podcast series, show host, Alex Oesterle, talks marketing, branding, and social media, diving into the hard and sometimes uncomfortable questions to uncover what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach your CPG or restaurant marketing. If you're in the food and beverage space or intend to launch your own venture, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, Alex started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. He created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit for show notes, interview transcripts, and free resources to help you achieve your restaurant marketing or CPG marketing goals.
RSS Feed Subscribe in Apple Podcasts
Food Marketing Nerds Restaurant and CPG Marketing Podcast




All Episodes
Now displaying: June, 2020
Jun 24, 2020

In this episode, we’ll be chatting with Tiffany Yang,  the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been on the marketing teams for the likes of Vans, Barbie and Taco Bell, she’s built a knack for brand storytelling in a way that resonates with customers and buyers alike. She’s been putting those skills to work for Sweety, and in this episode, you’ll hear:

  • How a brand video landed Sweety a 1500 store PO from Walmart
  • Why grocery store shelves and Instagram have a lot in common
  • And what the most popular brands do that keeps customers coming back for more...And plenty more...

Tiffany’s Recommended Read: Shoe Dogs by Phil Knight

Check out Sweety's website & Social:

Jun 17, 2020

Today we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a majority of her career, first founding Tundalaya in 2003, which manufactures dried goods and teas for private label and foodservice companies. With the infrastructure of Tundalaya and 15 years' worth of food experience, Kerry launched her own line of plant-based coffee creamers under the Coconut Cloud brand. 

And while we focus more on brand marketing in this particular episode, we’ll certainly touch on Kerry’s expertise in manufacturing because of the influence it had in her ability to rapidly scale Coconut Cloud. Kerry’s previous experience with Tundalya helped in building a successful food brand, but she encountered plenty of challenges unique to marketing a product line which we discuss, along with how she continues to tackle those (challenges) today.

In this episode, you’ll learn:

  • How to better leverage Amazon data to inform your innovation
  • What signs indicate new products are gaining traction
  • How to run for food brand with a remote workforce

And a lot more...


Kerry's recommended reads:

Coconut Cloud Social Accounts:

Learn more about Coconut Cloud at

Jun 10, 2020

We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities  in the process.


Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could certainly vary depending on where you’re listening to this from, but here in Colorado, Hemp and CBD have all but broken free from their negative stigma. Not quite the case back when Jourdan and his business partner Ari first started Evo Hemp - CBD and hemp weren’t just in the taboo category, but the laws were also much different, and as you’ll hear more about in a minute, Evo hemp didn’t just market around the regulations, they were on the front lines of helping shape the laws into what they are today.


Growing your business is tough as it is, but throw some extra red tape and regulation into the mix, and you have to get pretty innovative to accomplish what Jourdan and Ari have in Evo Hemp.


In this episode, you’ll learn:


  • What content makes the biggest impact in converting new customers
  • How to navigate social media in a heavily regulated category 
  • What it takes to scale your demo program


And plenty more...


Jourdan's Recommended Reads:



Learn more about EVO Hemp at


Social Accounts:


Jun 3, 2020

In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion.

Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant-based meat substitute. It’s what she’s done for the majority of her career, including nine years with Yum Brands helping launch some of their game-changing products into untapped markets. You might say that Simran specializes in helping high potential brands maximize their upside. She’s now leading The Meatless Farm’s growth throughout the world, by tapping into the unique cultural nuances of each market.

In this episode, you’ll learn:

  • Why a traditional media strategy won’t be enough to build your brand
  • What it takes to gain traction in a new market
  • And how to break through when you can’t outspend the competition

Links from the Interview:

Connect with The Meatless Farm Co.: