This week’s episode is a solo-cast - which means you’re hanging out with yours truly. We’re talking about smart Facebook ad strategies to grow your sales without breaking the bank.
As a marketing consultant, I firmly believe there is no better place to spend advertising dollars right now than Facebook, which is why I wanted to do an episode solely focus ed on this topic.
While we have another solocast planned on Facebook ads for restaurant brands, this episode focuses primarily on how CPG brands can grow their sales with a few simple tactics.
In this episode, you’ll learn:
And a lot more…
If you’re a Facebook ads whiz, go ahead and skip this episode. But if you’re not, or you’re starting to dabble in Facebook ads and want to up your game, then don’t go anywhere just yet.
For transcripts or more information, visit FoodMarketingNerds.com.
We're changing pace a little bit in today's episode, talking about the new advances in marketing technology and automation.
Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest innovations in marketing tech.
That's exactly why we reached out to today's guest, Andrew Borella, Director of Business Development for Zenreach out of San Francisco. Zenreach is a super interesting company, working to quantify the foot traffic to grocery stores and restaurants as a result of your digital marketing efforts.
They've received some pretty substantial investments lately, and after this interview, I think you'll start to understand why. Joining us for San Francisco, let's go chat with Andrew...
For show notes, and more information on the podcast, visit FoodMarketingNerds.com.
Whether you're thinking of launching a new CPG brand, or just finding ways to differentiate a product that's already on the shelves, today's guest is a wealth of knowledge in the natural foods startup space.
We're talking with Pete Truby, founder of Salazon Chocolate. From working at Mrs. Meyer's when it was in its early stages, to being one of the first employees at Honest Tea, Pete has been a sponge - soaking up knowledge and information when it comes to startups, entrepreneurship, and the natural foods industry.
Today, you'll get to hear how he's applied that knowledge in bootstrapping Salazon into a brand with national distribution.
In our interview, you're going to learn:
And a whole lot more...
Pete teaches at a local university, so I think you'll really appreciate the way he approaches my questions.
For show notes or to get more information about the podcast, go to FoodMarketingNerds.com.
Thanks for listening!
On the show today, we have Taylor West, VP of Marketing for Kodiak Cakes. Taylor has a wealth of experience in the food industry - before making the move into the Natural Products space, he spent around seven years in marketing for General Mills learning how the big dogs roll.
Taylor recently published an incredible article on the state of the food industry in America and what’s driving the success behind natural food brands, which we’re going to be discussing a little more today.
From the world of cost cutting to make shareholders happy, to an environment where focusing the why behind the brand can be all the difference, Taylor offers some amazing insight into what makes natural brands like Kodiak grow 100% year over year.
In today’s interview, Taylor answers:
In short answer, yes. There's a reason big food companies aren't successfully knocking off smaller brands on a regular basis. Sure, there may be some instances, but Taylor discusses why brands like Justin's are pulling huge acquisition deals, rather than having to compete with large companies developing similar products.
Coming from General Mills, Taylor went from one of the largest food companies in the business to practically a startup. He discusses the impact on his career trajectory, along with what one should consider when thinking about a similar change.
Taylor has first-hand experience with leveraging the benefit of being small in marketing, in a way no big can imitate. From sending out gifts to loyal clients, to direct and in-depth surveys, Kodiak Cakes sets the bar for agile, and thoughtful marketing.
And so much more. For anyone in CPG marketing, whether in Big Food or the natural category, you may want to pause and grab a pen and paper before hitting the play button, because Taylor offers a ton of great advice thats actionable and practical.
For those of you looking to lock down your brand strategy, differentiating yourself in a crowded market, this episode is a gold mine for creative inspiration and how to get your marketing together.
On the show, we’ve got Fred Hart, Creative Director of Interact, which is one of top branding and packaging design firms in the food and beverage industry, and they’re based in our home state of Colorado - so bonus points in my book.
Fred is a thought leader on design thinking, especially in the food and beverage industry, and you’d have to pay a pretty penny for the advice he gives away for free in this interview.
In this episode, you’ll learn
And plenty more. For show notes, visit FoodMarketingNerds.com.