Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale.
From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.
On the show today, we discuss:
And a lot more...
Fred Hart is joining us on the show today. We had Fred on the podcast back at episode #30, and if you haven’t listened to that interview yet, we talked all about honing brand strategy, and I’d definitely recommend checking that one out.
Fred is a Partner and Creative Director of Interact, one of the most sought after packaging design firms in the industry.
Part of Fred’s job as creative director is keeping a pulse on industry trends and how to leverage that knowledge to set brands up for the future. Fred and his team recently returned from the Fancy Foods show in New York, and on the show today, we talk about:
And plenty more…
Fred is a rock star in the industry and has plenty to teach us all in his approach to keying in on trends, branding, and design.