Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds is an interview series with restaurant marketing experts, the best in CPG marketing, and entrepreneurs in the food and beverage industry. In this weekly podcast series, show host, Alex Oesterle, talks marketing, branding, and social media, diving into the hard and sometimes uncomfortable questions to uncover what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach your CPG or restaurant marketing. If you're in the food and beverage space or intend to launch your own venture, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, Alex started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. He created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit for show notes, interview transcripts, and free resources to help you achieve your restaurant marketing or CPG marketing goals.
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Food Marketing Nerds Restaurant and CPG Marketing Podcast




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Now displaying: July, 2020
Jul 29, 2020

On the show today, we have Vanessa Santana, Brand Experience Planner at General Mills. We’re discussing some of the most important issues the industry is wrestling with today, the lack of diversity and what leaders can do to play a role in making a positive change. 

We invited Vanessa onto the show to talk through this from both a personal and business perspective. And looking forward, what actions we can take to build a more inclusive industry. 

Recommended Reading:

Jul 22, 2020

Howdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a small line of innovative instant tea products soon grew into multiple product lines (including coffee), a handful of patents, and multiple global awards. Having worked at CPG start-ups that went from a million in revenue per year to over 100 million, Jim experienced the internal workings of a natural foods unicorn. He’s taken that know-how, along with his own scrappy mentality, to develop some really smart marketing initiatives that might leave you thinking, “hmm why didn’t I think of that?”.

After seeing the cost and conversion rates of his in-store demos, Jim was looking for a better way to grow his base of loyal customers. Cusa Tea and Coffee began refining its digital presence and hasn’t looked back since. Cusa’s approach to digital marketing is extremely savvy  and anyone looking to establish or build on an existing e-comm presence, especially in the wake of COVID, has so much to learn from today’s episode. 

In this show, you’ll learn:

  • How to scale up your digital media budget
  • Why breaking up with bad subscribers could generate more sales
  • How to gauge the effectiveness of your in-store marketing

So, let’s get after it.

Recommended Resources:

Kick Further

Find Cusa Tea & Coffee Online:

Cusa Tea Website



Jul 15, 2020

On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen. 

Michael is a brilliant guy who knows the business of CPG as well as any guest we’ve ever interviewed. His firm has successfully scaled brands like Wild Made Snacks and Tres Latin Foods, maker of the Pupusas that are near and dear to my heart. We dive deep into some of the commonly shared notions around marketing and distribution strategy, and why much of what you’re hearing around making it big may actually be leading you down a slow, painful path of destruction.

This is only scratching the surface, but in today’s episode, you’ll learn

  • What so many fledgling consumer brands get wrong about distribution strategy
  • Why your brand-building efforts may not be adding value to the bottom line
  • What marketing channels have the biggest impact on product turn
  • And plenty more

Recommended Reading & Listening

Find out more about the Samantha Brands Group and Associated Brands:

Jul 8, 2020

In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition. 

Kristen started as a brand manager with Firehouse back when they had 300 locations and a marketing department of just two people. Well, the company grew quickly and so did Kristen’s role. She now leads the marketing department of 17 people, with Firehouse clocking in at over 1,100 locations nationwide. She talked us through what’s driven the company’s growth, and learnings she’s picked up along the way. 

In today’s episode, you’ll hear:

  • What leaders can do to build a more passionate team
  • Why your company mission is crucial for growth
  • How telling your customers every good thing about you isn’t working
  • And so much more...

Kristen’s Recommended Podcast:

Learn More About Firehouse Subs:

Jul 1, 2020

Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens.

Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition.

Her green juice recipes had a profound impact on her own well-being, and wanting to share that benefit with the world, she set up shop at her first farmer’s market. As you may have guessed by the fact that she’s on this podcast, those initial batches sold pretty well, and Daily Greens became one of the companies to kick start the green juice movement. Fast forward to today, and you can find Daily Greens on the shelves of every major retailer across the country.

While dealing with everything from the ups and downs of the green juice category to competitors getting acquired by the Coca Cola’s of the world, Daily Greens has managed to stay independent and remain a key player in the industry.

In this episode, you’ll learn:

  • How to scale operations when your product goes national
  • What characteristics you should look for in your next hires
  • And how recipe content led to Daily Greens becoming a household name

Check out Daily Greens online and on social: