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Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds is an interview series with restaurant marketing experts, the best in CPG marketing, and entrepreneurs in the food and beverage industry. In this weekly podcast series, show host, Alex Oesterle, talks marketing, branding, and social media, diving into the hard and sometimes uncomfortable questions to uncover what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach your CPG or restaurant marketing. If you're in the food and beverage space or intend to launch your own venture, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, Alex started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. He created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com for show notes, interview transcripts, and free resources to help you achieve your restaurant marketing or CPG marketing goals.
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May 5, 2017

On the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley.

Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content that was on brand, and always felt so genuine.

You’ll get to hear more about it in just a second, but Organic Valley’s business model is extremely unique. With some context, you'll start to understand why their marketing is so strong.

In the episode with Tripp, you’ll learn…

  • Why transparency is crucial in building a successful company
  • How to empower your team to create great marketing that’s on-brand
  • Why listening to your customers is essential to launching strong campaigns

And plenty more…

 

Book Recommendation:

Let My People Go Surfing - Yvon Chouinard

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