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Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds is an interview series with restaurant marketing experts, the best in CPG marketing, and entrepreneurs in the food and beverage industry. In this weekly podcast series, show host, Alex Oesterle, talks marketing, branding, and social media, diving into the hard and sometimes uncomfortable questions to uncover what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach your CPG or restaurant marketing. If you're in the food and beverage space or intend to launch your own venture, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, Alex started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. He created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com for show notes, interview transcripts, and free resources to help you achieve your restaurant marketing or CPG marketing goals.
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FMN 035: How to Enter New Markets Like a Champ with Billie Jo Waara 0
Apr 5, 2017

On the show today, we’re talking with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns.

Here’s a fun little fact about Taco John’s. They actually invented and own the trademark for the term Taco Tuesday. See, you already learned something new and the interview hasn’t even started yet.

Billie Jo spent the first part of her career in advertising before joining Taco Johns as their CMO, so she has a lot of great stories and insights we talk about in the interview.

In today’s episode, you’ll learn:

  • How to create demand for your products before having a presence in a new market
  • What you can do to fan the flames around good online conversations about your brand
  • How to use product innovation to engage a younger audience

And a ton more.

Billie Jo's Book Recommendations:

  • McDonalds: Behind the Arches
  • Then We Set His Hair on Fire
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