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Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds is an interview series with restaurant marketing experts, the best in CPG marketing, and entrepreneurs in the food and beverage industry. In this weekly podcast series, show host, Alex Oesterle, talks marketing, branding, and social media, diving into the hard and sometimes uncomfortable questions to uncover what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach your CPG or restaurant marketing. If you're in the food and beverage space or intend to launch your own venture, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, Alex started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. He created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com for show notes, interview transcripts, and free resources to help you achieve your restaurant marketing or CPG marketing goals.
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FMN 030: Hone Your Brand Strategy with Fred Hart 0
Mar 1, 2017

For those of you looking to lock down your brand strategy, differentiating yourself in a crowded market, this episode is a gold mine for creative inspiration and how to get your marketing together. 

On the show, we’ve got Fred Hart, Creative Director of Interact, which is one of top branding and packaging design firms in the food and beverage industry, and they’re based in our home state of Colorado - so bonus points in my book.

Fred is a thought leader on design thinking, especially in the food and beverage industry, and you’d have to pay a pretty penny for the advice he gives away for free in this interview.

In this episode, you’ll learn

  • Why great design might actually be the worst thing that can happen to a new company
  • How you should approach branding if you don’t have a clear cut strategy
  • What new trends are starting to gain traction in the food and beverage industry

And plenty more. For show notes, visit FoodMarketingNerds.com.

 

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