On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on.
Interact, is a world class branding and packaging design firm that specializes in CPG. They recently launched a really informative series called SprintToSuccess, which explains the branding and packaging design process. The content dives into the research, strategy, and creative work that goes into identifying and capitalizing on the white space in a given category.
In today’s episode, Fred talks us through the process of developing a winning brand strategy, and applying it through all facets of the brand.
While Interact specializes in CPG, and the deliverable of the process we discuss is ultimately new packaging design, the knowledge Fred shares around brand strategy and how to apply it in the real world is universal across a spectrum of different industries within food & beverage. Whether or not you have a rebrand in the pipeline, there are plenty of valuable takeaways in this episode for all of you brand marketers out there.
Additional Resources:
For full interview transcripts and other valuable resources, check out FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.