If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon. And by cereal, I mean like breakfast cereal you eat with milk, not serial, as in the true-crime podcast with a bummer of a second season.
Magic Spoon is the healthy version of your favorite childhood cereals, and if you’re anything like me, you might already be somewhat familiar with them from an eye-catching Instagram or Facebook ad. Magic Spoon is turning the cereal aisle upside down, and the crazy part is, they aren’t even in the cereal aisle.
That’s where Yoon-Ji comes in. Having worked at successful online-only companies like Away and Hawthorne, she’s helping Magic Spoon leverage a similar direct to consumer approach, to build emotional connections to the brand that money can’t buy.
From general mindset down to tactical execution, there’s so much to learn from this interview, like:
And a ton more. We’ve dabbled in topics like digital media, sales funnels and e-commerce in previous episodes, but not like this. Get ready for it, Nerds.
Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media.
In this episode, you’ll hear:
And plenty more. I should caveat this by saying, this episode is being recorded in late August of 2020, and with how quickly social media changes if you happen to be listening back on this episode, the window of the arbitrage from being an early adopter to certain features may have already closed. What we’re saying is, social changes quickly, so the landscape may look a little different if you’re tuning into this at a later date.
On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw.
As a light lager, Montucky is up against stiff competition, and yet, their product continues to fly off the shelves.
In today’s episode, you’ll hear:
Montucky’s marketing vibe and brand voice are one of, if not the company’s, biggest strengths and we’re thrilled to introduce you to the guy behind it all.
Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi.
Rifle and I discuss how COVID is influencing consumer behavior, and how both CPG and restaurant brands should adapt.
In this episode, you’ll hear: