On the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen.
As you’ll hear from Kate, there are pros and cons to creating a product that’s the first of it’s kind, especially as a start-up bootstapping it to the top.
Kate’s got hustle, and is a wealth of information about entrepreneurship and marketing.
In the episode, you’ll learn:
And plenty more...
Kate has some hilarious stories of the early days and lessons learned which I think you’ll really enjoy, so let’s go on and get after it.
David and Goliath - Malcolm Gladwell
Crush It! - Gary Vaynerchuk
We have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra’s Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal prep delivery service.
They were founded in 2016 and already have a run rate of $20 million a year. Pretty phenomenal.
Their business model is unique to the industry, which allows them to offer up to 60 different meal choices at a time. Terra's Kitchen is set up in a really interesting way, allowing them to focus heavily on customer acquisition and retention, which is primarily what you’ll hear more about from Mike in a second.
In this episode, you’ll learn:
And so much more.
Mike is an extremely savvy marketer and outstanding business man, and you’ll have plenty to learn from his approach to growing Terra’s Kitchen
Book Recommendation:
How Adam Smith Can Change Your Life - Russ Roberts
On the show today, we have Luke Lahman, who is the field marketing manager for E&J Gallo. If you’re not already familiar, Gallo is the largest producer of wine in the world, and they own and distribute a number of the popular wine and spirit brands you’ll see at most liquor and grocery stores, like Barefoot, Apothic, and New Amsterdam Vodka.
From being on the front lines to training and managing over 30 salespeople, Luke has spent his career in the industry and where he’s really making a name for himself.
In this episode, you’ll learn:
And plenty more… So let’s go chat with Luke.