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Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds is an interview series with restaurant marketing experts, the best in CPG marketing, and entrepreneurs in the food and beverage industry. In this weekly podcast series, show host, Alex Oesterle, talks marketing, branding, and social media, diving into the hard and sometimes uncomfortable questions to uncover what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach your CPG or restaurant marketing. If you're in the food and beverage space or intend to launch your own venture, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, Alex started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. He created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com for show notes, interview transcripts, and free resources to help you achieve your restaurant marketing or CPG marketing goals.
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Now displaying: January, 2017
Jan 25, 2017

On the show today, we have Marie Miller, who handles social media and public relations for Four Peaks Brewing Company out of Tempe, AZ.

Marie brings a cool perspective to the table because she’s not only marketing for a brewery with multiple restaurant locations, but also a CPG brand with distribution all over the country. 

Today, we’re talking about emerging social media platforms and how you can leverage things like Facebook Live to grow your business. If you haven’t dabbled in Snapchat or are hesitant to test out live streaming apps, Marie offers some practical advice as someone who has been implementing and strategizing ways to build a national brand.

In this episode, you’ll learn

  • How to take a targeted approach to boost brands awareness with Snapchat geo-filters
  • What to look out for when getting started with Facebook Live
  • How to navigate the red tape that comes with marketing an age restrictive product

And a lot more… it’s a fun and lively episode and I think you’ll all enjoy it.

Jan 19, 2017

On the show today, we’ve got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chips.

Deep River’s tagline is “We Give a Chip”, because they commit 10% of their net profits from each bag of chips sold to support a number of different charities. I love companies like this that use business as a vehicle to make the world a better place, and if you’re considering implementing a similar program, you’ll have plenty to learn from Kris.

In this episode, you’ll learn

  • How to effectively set yourself apart from the bigger players in the industry
  • What challenges come with committing a percentage of profit to charity
  • How to build a social media community around a bigger cause

And plenty more…

Jan 11, 2017

On the show today, we’ve got Jenny Burns, Marketing Director of Dang Foods.

If you’re not already familiar with Dang Foods, I’m sure you’ve seen their packaging and would recognize their line of toasted coconut chips on the end caps of most grocery stores around the country.

Dang Foods was the trailblazer in the coconut chip category and since their founding several years back, there have been plenty of similar products to hit the market. 

They’ve recently launched a new line of onion chips to compliment what they’re already doing, and Jenny’s experience in branding and marketing has been a big contributor to their recent success.

 In this episode with Jenny, you’ll learn:

  •  How to set yourself up for success with a strong merchandising strategy
  •  What challenges come with inventing your own product category
  •  How to scale the original vision of your brand across a growing team

 And plenty more…

 Jenny brings years of high level marketing experience to the table so you’ll have plenty of practical takeaways from this episode.

Jan 4, 2017

Is your content marketing moving product for your brand? If you're like most people, you probably have a blog, a social media presence, and little to no idea of what kind of return your content is delivering.

We took a week off for the holidays but the amount of knowledge today’s guest is about to drop on you will do plenty to make up for lost time.

We’ve got Julie Feickert on the show today, who is the owner of Cultures for Health. Julie is somewhat of accidental food entrepreneur, her words not mine, but her company has hands down, one of the best content marketing strategies in the natural products industry. 

Julie is a self taught ma ster of digital marketing and has built her company to 30 people over the past eight years. She’s got a great story and awesome products, and she’ll surely teach you a thing or 10 about content marketing.

On today’s episode, you’ll learn:

  • How to strategize your content marketing around new product launches
  • What CPG brands can be doing to increase their e-commerce sales
  • Why social media isn’t necessarily for everyone

And a ton more, so let’s go chat with Julie…

 

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