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Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds is an interview series with restaurant marketing experts, the best in CPG marketing, and entrepreneurs in the food and beverage industry. In this weekly podcast series, show host, Alex Oesterle, talks marketing, branding, and social media, diving into the hard and sometimes uncomfortable questions to uncover what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach your CPG or restaurant marketing. If you're in the food and beverage space or intend to launch your own venture, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, Alex started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. He created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com for show notes, interview transcripts, and free resources to help you achieve your restaurant marketing or CPG marketing goals.
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Oct 14, 2020

On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality. 

Whether you’re a rising startup or the industry leader, product quality is critical to long term success. But, as you likely know as a listener of this podcast, there’s so much more than goes into which challengers become and remain household names, and which ones become statistics. 

In most David and Goliath scenario’s, Goliath often wins. But in this episode, Michael tells us the story of how Chloe’s mission to create more accessible better for you options, not to mention a lot of savvy tactics met with great execution, has taken the company from a single shop in New York to the freezer aisle of over 10,000 stores across the country.

We get into a lot of things...

  • Pricing strategy when your ingredients are more expensive
  • How licensing deals can help create opportunities for more distribution
  • How to innovate your way to more shelf space…

...and so much more. 

Michael is an amazing thought leader, and you’re going to come away from this episode with a lot of new thinking around non-traditional ways to build your company through the rapid changes in the food and bev industry. 

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