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Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds is an interview series with restaurant marketing experts, the best in CPG marketing, and entrepreneurs in the food and beverage industry. In this weekly podcast series, show host, Alex Oesterle, talks marketing, branding, and social media, diving into the hard and sometimes uncomfortable questions to uncover what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach your CPG or restaurant marketing. If you're in the food and beverage space or intend to launch your own venture, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, Alex started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. He created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com for show notes, interview transcripts, and free resources to help you achieve your restaurant marketing or CPG marketing goals.
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How 2020 Is Influencing the Social Landscape Featuring Emily Larsen of Blue Bear Creative 0
Aug 19, 2020

Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media. 

In this episode, you’ll hear: 

  • How platforms are catering to the rise in e-commerce
  • What to keep in mind before investing in TikTok
  • Why CPG brands shouldn’t sleep on Pinterest

And plenty more. I should caveat this by saying, this episode is being recorded in late August of 2020, and with how quickly social media changes if you happen to be listening back on this episode, the window of the arbitrage from being an early adopter to certain features may have already closed. What we’re saying is, social changes quickly, so the landscape may look a little different if you’re tuning into this at a later date.

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