On the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen.
As you’ll hear from Kate, there are pros and cons to creating a product that’s the first of it’s kind, especially as a start-up bootstapping it to the top.
Kate’s got hustle, and is a wealth of information about entrepreneurship and marketing.
In the episode, you’ll learn:
And plenty more...
Kate has some hilarious stories of the early days and lessons learned which I think you’ll really enjoy, so let’s go on and get after it.
David and Goliath - Malcolm Gladwell
Crush It! - Gary Vaynerchuk