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Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds is an interview series with restaurant marketing experts, the best in CPG marketing, and entrepreneurs in the food and beverage industry. In this weekly podcast series, show host, Alex Oesterle, talks marketing, branding, and social media, diving into the hard and sometimes uncomfortable questions to uncover what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach your CPG or restaurant marketing. If you're in the food and beverage space or intend to launch your own venture, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, Alex started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. He created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com for show notes, interview transcripts, and free resources to help you achieve your restaurant marketing or CPG marketing goals.
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FMN 023: How to Market Innovative Food Products with Jenny Burns 0
Jan 11, 2017

On the show today, we’ve got Jenny Burns, Marketing Director of Dang Foods.

If you’re not already familiar with Dang Foods, I’m sure you’ve seen their packaging and would recognize their line of toasted coconut chips on the end caps of most grocery stores around the country.

Dang Foods was the trailblazer in the coconut chip category and since their founding several years back, there have been plenty of similar products to hit the market. 

They’ve recently launched a new line of onion chips to compliment what they’re already doing, and Jenny’s experience in branding and marketing has been a big contributor to their recent success.

 In this episode with Jenny, you’ll learn:

  •  How to set yourself up for success with a strong merchandising strategy
  •  What challenges come with inventing your own product category
  •  How to scale the original vision of your brand across a growing team

 And plenty more…

 Jenny brings years of high level marketing experience to the table so you’ll have plenty of practical takeaways from this episode.

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