Now displaying: October, 2016
Oct 24, 2016
I don’t know about you but it feels like every other week, there's yet another food company being acquired by an industry beast for 10’s and even 100’s of millions of dollars. It’s encouraging for food entrepreneurs, knowing that many of these companies started with good old-fashioned, grassroots marketing. But does that type of approach even work anymore? Well today’s guest will be the first to say that, yes, it absolutely does. Hannah Kuhlberg is the Bean Queen, aka handler of many things including marketing, for a company called Better Bean Co. She’s been using some really creative, not to mention super effective, ways to leverage this new landscape of marketing and PR to grow her business, one cheeky grassroots effort at a time. On today’s episode, you’ll learn: What strategies work to drive measurable ROI with in-store demos Where to start out to build a successful brand ambassador program How to indirectly help customers find your product on the shelves And much more…
Oct 17, 2016
Today we’re talkin' Hummus. Hummus has been around for THOUSANDS of years, and yet, Hope Foods, makers of Hope Hummus, has redefined the category as we know it. On the show today, we’re gonna be chatting with Will Burger, Director of Marketing for Hope Foods, about how a group of friends went from making hummus in their kitchen at home, to now, still a group of friends making hummus for stores all over the country, all on a shoestring budget. On today’s episode, you’ll learn: How to get buyers and customers talking to each other about your products What you should be doing on social media to build awareness when you’re entering a new market Where to look for inspiration for launching new flavors that people will love And much more…
Oct 7, 2016
Is it possible to change the way people think about a food they’ve loved their entire lives? Today’s guest will tell you that it isn’t easy, but with a great product, and outstanding marketing, it is possible. Will Schafer is the Director of Marketing at Beyond Meat, a company that has been changing the game around plant based protein. And it’s not just vegetarians and vegans, carnivores are embracing their products and for good reason, because they taste exactly like actual meat. In our interview Will talks about how Beyond Meat has been successful in pushed back against conventional norms, especially with their newest product, the Beyond Burger. Even though Beyond Meat has created its own category, the marketing and social media strategies we discuss can be super effective for any food or beverage company launching a new product. In this episode, we talk about: How to introduce a product to a demographic outside your core customers Why social media is so effective for revolutionary food brands How to create demand before your products even launch And a ton more…
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