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Food Marketing Nerds

FoodMarketingNerds.com - Where We Talk Marketing, Branding, and Social Media with the Smartest Minds in the Food and Beverage Business. In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com to download your free social media e-book.
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Aug 10, 2017

On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand.

Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country. Since joining the company, Lauren has grown into her role of marketing manager, where she leverages the social media data, to constantly improve how Michele’s Granola communicates with their customers.

In the episode, you learn

  • Why your current approach to Facebook and Instagram is probably too similar
  • What brand partnerships can do for you on social that influencer marketing doesn’t
  • How to organically get more positive reviews on Amazon

And plenty more.

To learn more about Michelle's Granola, check out their website here.

For links and show notes, visit FoodMarketingNerds.com.

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