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Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds is an interview series with restaurant marketing experts, the best in CPG marketing, and entrepreneurs in the food and beverage industry. In this weekly podcast series, show host, Alex Oesterle, talks marketing, branding, and social media, diving into the hard and sometimes uncomfortable questions to uncover what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach your CPG or restaurant marketing. If you're in the food and beverage space or intend to launch your own venture, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, Alex started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. He created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com for show notes, interview transcripts, and free resources to help you achieve your restaurant marketing or CPG marketing goals.
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Now displaying: November, 2016
Nov 30, 2016

Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between the early 80’s to the late 90’s, best known for their lov of snapchat, obsession with traveling, and most importantly, their massive spending power and large makeup of the US work force.

So, It’s no surprise that many brands have shifted marketing budget to engage this generation – whether through relevant product offerings, on trend design, cause marketing, or in the case of today’s guest, it’s pulling together all the above.

We’re talking with Amanda Sains, Marketing Director of B’More Organic, about their recent rebrand and cause marketing done right. Just a little back story, B More Organic has donated over $600k to an awesome cause you’ll get to hear about in a minute.

In this episode, you’ll learn:

  • How to communicate your company’s mission without sounding preachy
  • What brands should be doing with their packaging to appeal to millennials
  • Why genuine cause marketing is much more than a campaign

And a lot more…

Nov 16, 2016
When it comes to the companies who win awards for product innovation, the first thought that comes to mind is probably some hot new startup on the bleeding edge of an emerging trend. And while that might be true in some cases, B&G Foods is no start up by any stretch of the imagination, and they’ve been reinventing some of the most classic brands in the CPG industry lately, picking up awards while they’re at it . Today we’re talking with Juv Marchisio, Marketing Director of B&G Foods, about innovating both from a product development and marketing standpoint with recent examples from the brands in his portfolio, like Cream of Wheat and Ortega. On this episode, you’ll learn: How to take an analytical look at growth opportunities for your brand Where and when to start in generating demand for a new product What characteristics make food companies an attractive acquisition And much more…
Nov 9, 2016
Over the past several years, the beef jerky category has been on fire with investments from big money players and major acquisitions, and today, we’re talking with Steele Meisinger, te brand manager for one of the companies that started it all: Krave Jerky. After being acquired by Hershey in 2015, Krave has been growing like crazy, and it’s allowed them to do some amazing things in the marketing department. And you’re gonna get to hear about a few of those things from Steele herself. On today’s episode, you’ll learn: Where to start when approaching a truly 360 degree campaign How to integrate native advertising into your marketing strategy What it was like working with Michael Phelps as an Olympic sponsor And much more…
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