Now displaying: September, 2016
Sep 30, 2016
What does it really take to challenge the status quo in the CPG industry? Some might say time, or creativity, others might say strategy. Well today’s guest would likely say, “all of the above”. If you’ve never heard of Scott Jenson before this episode, then surely you’ve heard of his first food startup, Stubbs Barbeque sauce. Scott Jenson co-founded Stubbs BBQ sauce in the early ‘90s, which he sold just a few years ago. Being the pioneer that he is, Scott is now the CEO of Rhythm Superfoods and has his hands in some other great ventures you’ll hear in this episode. In this episode with Scott, you’re gonna learn: - Where your marketing focus needs to be to increase sell-through rate - How often you should be updating your packaging - Why going after different retail channels at once can backfire - And a whole lot more… For links mentioned in the episode or for a full recap, go to FoodMarketingNerds.com.
Sep 23, 2016
What’s up guys, this is Alex Oesterle and thank you for tuning into episode 9 of Food Marketing Nerds. We’ve all heard stories of food startups that have achieved insane growth in a short period of time. If you’re anything like me, those stories leave you thinking, Ok so I know what they achieved, but how did they go about doing it? Today’s guest is Lizzi Ackerman, who is the COO of the all-natural pancake mix brand, Birch Benders. Over the past two years, Birch Benders has gone from a distribution of just under 20 stores to now over 5000. And after talking with Lizzi, I can tell you that it wasn’t luck, but smart, well thought out strategy that led to Birch Benders’ success. A lot of which, you’ll get to hear from Lizzi. In this episode, we’ll be discussing: How your distribution strategy will make or break you Where to focus marketing budget when funds are limited What tools Birch Benders uses to stay lean And many more insights from an entrepreneur who is practicing what she preaches.
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